We are committed to respecting and protecting your privacy.
We explain below the way in which we collect and use your information and personal data. By using the Site, you consent to the use (including transfer) of such information as described below.
What information do we collect, and how do we collect it?
When you visit the Site, our web servers automatically collect certain data that your web browser sends whenever you visit any website, such as your IP (Internet Protocol) address and information relating to which pages have been viewed (for example, using cookies as described further below).
When you use the Site, we collect information voluntarily submitted by you (for example, via the preference center) such as your email address and any other contact details submitted by you and any optional services selected by you (for example, whether you have chosen to receive emails about certain topics of interest to you). If you contact us (either by email or via the contact center), we may keep a record of that correspondence.
Information provided to us by children
We are strongly committed to protecting the online privacy of children. In particular, we will not send email communications directly promoting merchandise to any person under 18. We encourage parents and guardians to monitor their children’s use of the internet. Where a child is providing us with information, it is the responsibility of each parent or guardian to supervise them.
How do we use your private information?
The ways in which we use your information will vary depending on the kind of information you provide and the purpose for which you have provided it. This section sets out the different ways we may use your information.
We may use anonymous information, like your IP address, to compile statistics, to assess the usage of the Site and to customize the Site’s content, layout and services. This will allow us to improve the Site and the services provided through it.
We may integrate your personal data from our various databases to form a single view to allow us to have an effective and efficient communication with you.
We may provide your private information to any third party that administers any facility, service or promotion operated via the Site on our behalf to enable such third party to We may contact you to ask if you would like to complete a survey or answer some market research questions including in relation to (i) the services and/or products available on the Site and (ii) the way in which you use the Site.
We may transfer your private information in the event of a transfer of ownership of the Site or of BHM2025 or the BHC. Apart from the purposes described above, we shall only use the private information that you provide to us for the purposes described at the point of collection or to manage risks and incidents relating to the BHM2025 or Birmingham Host Committee 2025 World Police & Fire Games and for purposes that are otherwise legally permitted.
When you subscribe to e-newsletters through the Site (for example, in relation to Journey to BHM2025 and official BHM2025 shop), you agree that we may use your information for the following purposes:
Data protection compliance
We shall collect, store and use (‘process’) your personal data in a manner that is compatible with the Data Protection Act 1998 (the ‘Act’).
The Act gives you the right to access information held about you, which can be exercised in accordance with the Act. You can (if you pay a small fee to cover administrative expenses) request a copy of information about you held by us at any time by sending us a written and signed request to the BHM2025 Data Protection Officer.
Updating your information and opting out
You may correct or change your personal details, e-newsletter preferences (for example, to subscribe or unsubscribe to e-newsletters) via the Preference Center by following the relevant link in any e-newsletter. If you unsubscribe from e-newsletters about a certain topic, you will no longer receive e-newsletters about that topic. Please allow up to 48 hours for this change to take effect.
If you wish to unsubscribe from any other email communication sent by us to you at any time, you can do so by clicking on the relevant link in any email (or other electronic communication) sent by us to you.
If you would like to cancel your registration for e-newsletters you can do so at any time by following the relevant link in any e-newsletter. If you cancel your registration for e-newsletters you will no longer receive any e-newsletters and you will not be able to re-subscribe using the same email address.
Changing or cancelling your registration for e-newsletters via the Preference Center will not affect your involvement in any other process. If you wish to withdraw from any such processes you can do so by going to the relevant page on the Site or unsubscribing from within the relevant emails.