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Welcome to the Proud Host Program!
As part of the 2025 World Police & Fire Games, the Proud Host Program brings together local merchants and our incredible athletes for a unique experience. Local businesses across Birmingham are offering exclusive discounts and promotions to athletes, ensuring that their visit is as enjoyable off the field as it is on. From dining to shopping and everything in between, athletes can explore the best our city has to offer while benefiting from special offers designed just for them.

For Local Merchants
The Proud Host Program is a fantastic opportunity for local businesses to shine on the international stage. By participating, merchants gain direct exposure to over 8,000 athletes from around the world, along with their families and supporters. This influx of visitors presents a unique chance to showcase your business, drive traffic to your location, and increase visibility. Participating merchants will be promoted across various event channels, ensuring that athletes know where to find great deals and welcoming places throughout Birmingham.

Join the Program
Becoming a Proud Host is easy and rewarding. Don’t miss this chance to be part of a community-wide celebration while gaining valuable exposure and making lasting connections with our global heroes!

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